Style It Up

Taking You Inside the Fashion World of New England Area

What is Style It Up?


Style It Up is a local fashion television show that profiles fashion designers in the New England area. We shoot in studio in Boston and also spotlight fashion events all around town.


SIU is about learning and understanding the designer and their brand. Also, we speak with other fashion insiders within the industry and learn about their career as well. It's all about learning about the business of fashion while having fun in the glitz and glamour of it as well.


Fashion insiders we speak with:

Fashion show producers

Photographers

Wardrobe stylists

Bloggers

Make-up Artists

Fashion Magzines companies and more.



History



Style It Up was created by Executive Producer Althea Blackford in June 2005. Style It Up is produced by Ms. Blackford's production company VStyle Productions. Ms. Blackford works as a freelance fashion show coordinator and has met many designers and models over the years.


When she decided to create a television series on Boston Neighborhood Network(BNN), it became quite clear that she can create a program in the fashion world with all the connections she made. In October 2006, Style It Up gained a time slot of Wednesdays at 10 pm on the BNN programming line up. 


Over the years, we have showcased many designers ranging from emerging to established and followed them through out their careers. In addition to profiling other careers in the fashion industry such as stylists, make-up artists and fashion show producers just to name a few. We also continue to spotlight fashion events all around the New England area.

Target Audience

Fashion Designers - emerging and established

Fashion models - emerging and established

Fashion, Style & Beauty Magzines

Fashion & Style Bloggers

Beauty Salons

Fashion Retailers

Art Institutes & Cultural Associations 

Fashionistas

Primary Goals

Produce a weekly television show about fashion designers in New England

Educate viewers about the fashion industry from fashion insider's point of view 

Profile emerging and established designers

Profile other fashion careers other than designing and modeling 

Spotlight local fashion events in and around Boston