What is Style It Up? Style It Up is a local fashion television show that profiles fashion designers in the New England area. We shoot in studio in Boston and also spotlight fashion events all around town. SIU is about learning and understanding the designer and their brand. Also, we speak with other fashion insiders within the industry and learn about their career as well. It's all about learning about the business of fashion while having fun in the glitz and glamour of it as well. Fashion insiders we speak with: Fashion show producers Photographers Wardrobe stylists Bloggers Make-up Artists Fashion Magzines companies and more. |
History
Style It Up was created by Executive Producer Althea Blackford in June 2005. Style It Up is produced by Ms. Blackford's production company VStyle Productions. Ms. Blackford works as a freelance fashion show coordinator and has met many designers and models over the years.
When she decided to create a television series on Boston Neighborhood Network(BNN), it became quite clear that she can create a program in the fashion world with all the connections she made. In October 2006, Style It Up gained a time slot of Wednesdays at 10 pm on the BNN programming line up.
Over the years, we have showcased many designers ranging from emerging to established and followed them through out their careers. In addition to profiling other careers in the fashion industry such as stylists, make-up artists and fashion show producers just to name a few. We also continue to spotlight fashion events all around the New England area.
Target Audience
Fashion Designers - emerging and established
Fashion models - emerging and established
Fashion, Style & Beauty Magzines
Fashion & Style Bloggers
Beauty Salons
Fashion Retailers
Art Institutes & Cultural Associations
Fashionistas
Primary Goals
Produce a weekly television show about fashion designers in New England
Educate viewers about the fashion industry from fashion insider's point of view
Profile emerging and established designers
Profile other fashion careers other than designing and modeling
Spotlight local fashion events in and around Boston